Franchise Consultancy: Three Dots

Three Dots International FZE is a consultancy division of Pragma Group, dedicated to the management of franchising the company's brands across the globe. Three Dots will manage the relationship between Pragma Group and the franchisees, assisting from set-up to operations, to ensure the success of each outlet within its intended concept. As a successful franchise consultant, Three Dots aims to bring out the best that the Pragma Group has to offer in Catering and Hospitality business to its partners across the world.

Mr. Joseph Tabet, the President and Chairman of Pragma Group first envisioned the idea of Three Dots. And over the years combined their more than a decade long expertise in F&B, hospitality management and business development to transform the idea into a successful business model.

Three Dots like its parent company, Pragma Group drives ahead with its vision - to provide customised franchise strategies designed to create a sustainable and viable business while maximising the returns on investment.

At Three Dots we believe, that a franchise business is far too complex to lend itself to a checkbox approach. It requires creativity and individual solutions geared towards achieving specific strategic objectives.

The key to creating a sustainable franchise business in the lifestyle industry is to focus on the customer first and never ever comprise on quality. These are values that drive our enterprise and are embodied in our credo:

Service: Customer first. We are committed to serving our customers and creating an exceptional experience for them in every interaction. We do this by reaching out to them and designing and delivering every element of the franchise business to exceed their expectations.

Quality: Our offering would always be of the highest quality. We will never compromise on quality.

Integrity: Optimum performance is the core of our value system and is evident in all we do. We hold ourselves up to the highest standards.

Cavalli Club Franchising: Meet the Team

Joseph Tabet
Chairman, Pragma Group

Mr. Joseph Tabet serves as the Chairman of Lebanon based holding group, Pragma which was established in 2003. In his position, he is responsible for overseeing all of the company's ventures, which include a variety of young, dynamic businesses across the Middle East. Prior to beginning Pragma Group, Mr. Tabet began his career in a family owned business specialising in banking services and food and beverage ventures. In 1990, he joined Emirates Computers in Abu Dhabi as a Sales Executive before taking a giant career leap to Vice President and General Manager of products business, having been recognised by the organisation for all his potential, progression and achievements.

Furthering his career path, Mr. Tabet became Executive Vice President and Managing Partner at Hyperlink for professional services and hardware distributors and General Manager at Technoworld.

Mr. Tabet earned his Bachelor's degree in Economics from the Lebanese American University before going on to earn his CPME degree for the setup and management of mid-size establishments.

In his free time, he enjoys a variety of leisure activities, including shooting, skiing, hiking, and playing the piano.